MAGO’ business idea is to produce unique clothing and accessories of the highest quality in Zanzibar. The production is fair and the aim is to make as little environmental impact as possible.

MAGO’ prides itself in using as much locally made material that can be sourced, in order to support the local economy. The employment of local tailors and retail assistants is also of huge importance as it provides jobs and helps discover and highlight local skills.

This locally found talent ensures that MAGO’ presents a unique style and keeps with the feeling of unity between both Tanzanian and Italian design.